Moving Beyond the Status Quo

The Brooks Group is the leading choice when it comes to enhancing the impact of business processes and plans in pharmaceutical, biotech, medical equipment, and healthcare sales and marketing. Our ability to recognize the challenges our clients face and develop unique solutions is second-to-none.

Our particular expertise is understanding and communicating to our clients how managed markets influence—and their decision-making processes impact—the performance of specific pharmaceutical/biotech products and the companies that market them.

The result: measurable improvements in our clients’ operating performance.

 

A few of our recent and on-going projects include:

  • Integrated market planning.
  • Business acumen: Utilized performance consulting to identify competencies, behaviors, and learning objectives for account managers and sales representatives who need business acumen development.
  • Built a worldwide business plan for a pharma company.
  • Reorganized pharma/biotech company’s structure and alignment.
  • Developed strategy and tactics for dealing with specialty pharma and similar carve-out specialty pharmacy benefits managers (PBMs).
  • Created a standardized marketing framework to be rolled out to the global, area, and local marketing departments. The outcome has become a “What to Do” and “How to Do it” guide for global brand marketing planning.
  • Conducted executive coaching sessions for AMs going through corporate transition.
  • Enhanced customer equity—the lifetime value associated with all customer transactions, which gives organizations a roadmap for an effective strategy.
  • Supported and assisted with launch readiness for new products into highly complex markets, including managed care organizations, government agencies, and hospitals, which have many internal customers with varying yet integrated needs.
  • Reviewed marketing messages of the managed care and brand teams for a worldwide dermatology company.
  • Conducted an evaluation of our client’s internal and field-based teams to determine most efficient structure.