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The STAR Report is a syndicated market research offering from The Brooks Group and Mark Krueger & Associates, Inc., allowing you to benchmark your company’s advocacy relations efforts against your competitors.
The STAR Report will help you understand emerging policy and advocacy trends, enabling you to quickly and efficiently develop, commercialize, differentiate, and secure reimbursement for your products.
Benefits of STAR
STAR Report survey findings will identify:
- Which companies are most respected by patient and professional groups
- Short and long-term goals within specific advocacy communities
- How advocacy groups address access and reimbursement
- Which pharma company public policy activities are the most effective
- Which companies provide value-added programs that are most appreciated by advocacy groups
- Which companies are evaluated as the best overall
Why STAR?
Healthcare policy is changing dramatically, and the impact of the changes will be felt across many areas, including reimbursement and patient advocacy. The STAR Report puts patient advocacy relations in the forefront and will help pharmaceutical and biotech executives identify how their companies are impacted by the external environment. STAR research will help them become better prepared to take advantage of—and respond quickly to—the opportunities and threats impacting their business strategy.
Research Methodology
STAR market research is comprehensive and includes both qualitative and quantitative information. It also interprets the current trends in healthcare policy. Each edition of the STAR Report includes:
- Primary research—online, quantitative surveys
- Primary research—in-depth, qualitative interviews
- Secondary research—literature search and interpretation
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Delivery Methods and Frequency
- Comprehensive handbooks delivered each spring and fall to your company
- Web access to chapters
- Timely research updates
- Two onsite consultative visits with a Brooks Group/MK&A consultant
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Sample Research Agendas
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Spring:
- Management Summary
- Leading Pharmaceutical/Biotech Companies in Patient Advocacy Relations
- Longitudinal Assessment: 2010 vs. 2011 Comparison of Leading Companies in Advocacy Relations
- Leading Pharmaceutical/Biotech Companies in Professional Group Relations
- Leading Pharmaceutical/Biotech Companies in Patient Advocacy Relations by Therapeutic Area
- Access and Reimbursement Activities
- Perspectives on Healthcare Reform: Key Healthcare Initiatives
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Fall:
- Management Summary
- Leading Pharmaceutical/Biotech Companies in Public Policy (patient and professional)
- Longitudinal Assessment: 2010 vs 2011 Comparison of Leading Companies in Public Policy
- Model Corporate Advocacy Relations Programs
- Leading Pharmaceutical/Biotech Companies in Public Policy by Therapeutic Area
- Perspectives on Healthcare Reform: Perspectives on Innovation
- Forming a Successful Advisory Board
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Client Access
 Participant Sign Up Form
The Brooks Group continuously updates its database of healthcare professionals and would like to include you in future research projects.
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Physician Interview Tool
Designed to help medical groups and institutions identify physicians who consistently achieve high patient satisfaction.
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Other Areas of Specialization…
Management Consulting
The Brooks Group is the leading choice when it comes to enhancing the impact of business processes and plans in pharmaceutical, biotech, medical equipment, and healthcare sales and marketing.
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Training & Development
All of our developmental programs flow from our basic premise: for training to be effective, the content must be based on high-level strategic objectives and integrate experiential learning.
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