Responding to a Dynamic Healthcare Market

The Brooks Group is a highly specialized firm focused on enhancing the impact of marketing programs, building strategies, and improving the performance of sales professionals in the healthcare industry.

Our custom market research group has real-world experience in marketing, sales, supplier management, national accounts/managed care, and reimbursement. Because all of our team members have held significant management positions within major corporations, we understand the necessity of helping customers achieve their strategic and financial endpoints.

Our significant industry experience gives us the ability to drive lines of questioning that elicit far better information and answers than traditional research companies. This experience also allows us to develop insights and recommendations that far exceed other companies' conclusions. Our clients routinely tell us so.

 

Some of our most significant qualitative, highly focused research includes:

  • Content Assessment Report (CAR): A highly customized report that tests and validates the message and value proposition being delivered by a managed markets department.
  • Personnel Assessment Report (PAR): A highly customized report that assesses the performance of the account management group—down to the individual level, based on the competencies and behaviors identified by department/corporate management.
  • Value Proposition Message Development and Testing.
  • Value-Based Healthcare Payer Benchmarking Research.
  • Adherence/Compliance Research.
  • Employers Segment Research.
  • Healthcare Communication Research.