healthcare consumer insights to enhance
your value proposition

When physicians and health care professionals understand patients’ health care preferences and perceptions, it leads to a better experience; experience is the beginning of a relationship, satisfaction and long-term loyalty. Being in touch with consumers increases the productivity of physician/patient and member/plan interactions, and ultimately, leads to better health outcomes. The ability to draw patients in and keep them coming back will be more easily attained by physicians and health care executives who are continually aware of their patient’s health care wants and needs.

Although Procter & Gamble divested their pharmaceutical division in 2009, they retained all of the research data and consumer insights that came out of the Healthcare Consumer Institute. As a strategic business partner of Procter & Gamble Pharmaceuticals, The Brooks Group has exclusive license of all of these valuable insights to help healthcare executives better understand their consumers.

Among the many opportunities for pharmaceutical manufacturers and managed care organizations, these insights are ideal in developing understanding of, and marketing towards:

  • Compliance and Persistency Programs
  • The 65+ Consumer
  • Boomers
  • Multicultural Groups
  • Pharmacy Consumers